BASF now offers its Green Sense® Concrete technology for the resource-efficient production and processing of concrete in Europe as well. Green Sense Concrete is a service package from BASF that helps manufacturers improve the performance characteristics of concrete such as resilience, workability, durability and environmental friendliness. The package comprises three components: The optimization of the concrete mix design by BASF experts, the use of hyperplasticizers from BASF such as MasterGlenium®, and an eco efficiency analysis of the concrete mix. The analysis serves to ascertain economic and ecological performance criteria of the concrete in comparison to traditional concrete mix designs.

The use of the Green Sense Concrete technology has for example led to savings of around 15,800 tons of CO2 equivalents and approximately 25,400 megawatt hours of energy in the construction of the new One World Trade Center in New York City compared with a conventional concrete mix design. In this way, BASF provides solutions for urgent challenges of the construction industry such as the high share in primary energy consumption, in greenhouse gases and in fine dust emissions.